I've always been obsessive about my car. Every bolt, every component had to be perfect. When something broke, I knew exactly where to go—the automotive aftermarket had that figured out decades ago. Need engine parts? Done. Brake components? Easy. The industry had mastered the "hard" infrastructure of cars.
The breaking point came during a 12-hour drive to Florida. My car ran flawlessly—every mechanical system humming perfectly. Yet I was miserable. My back screamed from poor lumbar support, my belongings were scattered everywhere, and the afternoon sun turned my pristine vehicle into an oven. I had mechanical perfection but zero comfort.
That's when it hit me: we'd solved cars like houses—perfected the plumbing and electrical, but completely ignored interior design.
Think about it. You wouldn't furnish your home by buying a random chair from one store, a lamp from another, and hoping they work together. Yet that's exactly what car owners were forced to do. The industry had left them to piece together comfort from scattered sources, settling for whatever happened to fit.
I realized modern drivers don't just need transportation—they need mobile environments that work as hard as they do. Whether it's daily commutes, family road trips, or turning your car into a mobile office, your vehicle should support your life, not fight against it.
That's why I created Florich. We're not just another accessory brand. We're the interior design solution the automotive world forgot to build—a complete ecosystem where every component works together to transform your car from basic transportation into a thoughtfully designed space that actually serves your life.
Because your car deserves the same attention to comfort and functionality that you give your home.
Hi, I'm Bing—part car enthusiast, part frustrated perfectionist, and now full-time problem solver for fellow drivers who refuse to settle for "good enough."
Welcome to Florich. Whether you're here because your daily commute is killing your back, your car looks like a mobile storage unit gone wrong, or you simply believe your vehicle should work as beautifully as it looks—you're in the right place. Let's turn your car into the comfortable, organized space it was always meant to be.
